Suzuki Takes New Steps Toward a New Target Market
Published Monday, 28 February, 2011 by Blog Admin. Categories: People.
After a harrowing past couple of years, Japanese automaker, Suzuki is getting back on their feet. According to company officials, it might be taking longer than expected, but Suzuki is successfully luring new customers. Steering away from wooing customers with low prices and incentives, the company is now looking to win favor with performance and value for money.
As such the very nature of Suzuki vehicles has changed. Speaking on the current suite of models, Kevin Saito, President, American Suzuki Motor Corporation (ASMC) said, "It is a good product lineup, quite sporty and very attractive, and our customer profile may…