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Suzuki Takes New Steps Toward a New Target Market

After a harrowing past couple of years, Japanese automaker, Suzuki is getting back on their feet. According to company officials, it might be taking longer than expected, but Suzuki is successfully luring new customers. Steering away from wooing customers with low prices and incentives, the company is now looking to win favor with performance and value for money.

As such the very nature of Suzuki vehicles has changed. Speaking on the current suite of models, Kevin Saito, President, American Suzuki Motor Corporation (ASMC) said, "It is a good product lineup, quite sporty and very attractive, and our customer profile may…

Updated Suzuki SX4 Attempts to Break Pikes Peak Record

The world's oldest racing event, the Pike's Peak International Hill Climb started all the way back in 1916. It has since evolved into an annual competition, testing the world's most advanced pieces of racing technology against extreme elevation gains, thin air, paved and unpaved dirt roads, s-curves and terrifying cliffs. This year, well-known Japanese racer, Nobuhiro "Monster" Tajima is planning to defeat the terrain, elements, and competition in an updated version of his Suzuki SX4.

The "Monster" currently holds the best time ever for his run up Pikes Peak in 10:01.408. In 2011, he plans…

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